Doo Voltage
Water Heater Business: Sale To The Countryside Should Be A Winning Threshold
Macro learned from some of the countryside successful brand water heater companies have begun targeting rural areas in which marked a “sale
Service
Service
Install point “, while the other part of the regional small-brand” service “to rural areas who are temporarily unable to know.
It is understood that Ministry of Commerce, the Ministry of Finance recently announced the second joint
Appliances to the countryside
Products, long-awaited
Gas Water Heater
, Electric water heater product finally succeeded in joining the “home appliances to the countryside” and “train” at home. It is learned that this actually marked success, includes a Macro, Vantage, Haier, Midea,
Million and
, Striker and other 22 enterprises and 25 gas water heater storage-type electric water heater business. Has been in the technology and security market index is not promising, “flue gas water heater” and “
The water heater
“Not within the scope of the bid.
Countryside water heaters are “targeted” boutique
According to the China National Hardware Association to concerned parties, with the rising water heater product technology, market demand from the domestic water heater a few years ago to “city-led” into now “for the growth of rural” development pattern . According to the survey, compared to
TV
,
Fan
, Refrigerator, washing machines, air conditioners and other appliances, the water heater products in rural market share and the former falls far short. But this, the rural consumer products for the water heater specific function, use and installation is also little knowledge about knowledge, combined with the rural market has a water pressure, pressure, voltage instability, and other special factors, resulting in a water heater product has remained in the district towns market outside the embarrassing situation.
Therefore, it is the industry are concerned that if they can not air pressure, water pressure and voltage instability problems, closely rely on the promotion effect of home appliances to the countryside, the final result is likely to be farmers spent the money, but not normal use water heaters. This could be the “countryside” of the water heater brand damage.
This, Li Tao, head of Macro News heaters industry representatives responded to this argument. According to him, at present, “rural areas” of the water heater business most of the relevant documents according to state bidding requirements for the district towns and the special circumstances of rural market customized products. Macro early last year has organized a market research group devoted to the countryside to collect field data, the basis for the “rural market” has developed a targeted gas water heaters and electric water heater products. This type of water heater in the original basis have made the necessary adjustments to strengthen the water heater on the pressure, changes in water pressure and voltage adaptation. Also simplify some, such as remote control, remote control operation, touch screen display and other non-essential functions, change the operation more convenient, simple manual adjustment techniques, thereby reducing manufacturing costs, the greater offer to help farmers .
Service in advance “to the countryside”
According to the appliance industry professionals, “home appliances to the countryside,” Although the policy has been the great support of national authorities, but in practice the process is still highlights a lot of problems, the most prominent of these issues is the product The service, because after all, better than rural cities, home appliances if there is a problem, people call the city was home repairs immediately. In rural areas, even to buy brand-name appliances, but because of corporate restrictions on the maintenance point of setting, even if an enterprise committed to the maintenance door, and can only wait until the next day or third day.
This, the Vantage Gas Appliance Luo Bin, director of the company’s brand that “home appliances to the countryside” in the product after-sales service is not enough place on the policy, national authorities should bid in the enterprise will be the beginning of “service” point the building as a necessary condition to constrain successful enterprises, rather than wait until the “home appliances to the countryside” and then start to passively remind enterprise. Macro news directors, said Li Tao, famous for a responsible professional businesses, a complete marketing system should always be busy movement of service, included in that product to where the service where . He also revealed that the R & D in targeted rural products, MACRO has already started laying after-sales service network in the rural market. In a sense, service the countryside well before the water heater to the countryside of the time.
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Thunder Voltage Bad Choices (um original da banda) – Ao vivo no Doo Bop 26/09/2010
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